A fascinating chronicle of hip-hop, urban fashion and the hustle that brought oversized pants and graffiti-drenched jackets from the New York discount markets to high fashion’s catwalks and shopping malls all around the world. Reaching deep to Southern plantation culture, the black church and Little Richard with a rich mix of archival materials and in-depth interviews with rappers, designers and other industry insiders, the result is a passionate telling of how the reach for freedom of expression and a better life by a culture that refused to be squashed, would, through... sheer originality and swagger, take over the mainstream. [show more]
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Sacha Jenkins directs this documentary which focuses on the history of hip hop fashion. The film chronicles the rise of the niche fashion industry and examines the relationship between clothes and music in the African American community. Musicians including Kanye West, Sean Combs, Pharrell Williams and Nas and fashion designer André Leon Talley offer their experiences of the industry and provide their own takes on its history. While documenting the fashion's rise out of New York's street gangs in the 1970s, the film follows the fates of some of the industry's most prominent and freshest companies during the following decades.
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