The Man Who Souled The World tells the story of Steve Rocco the irreverent genius who transformed the skateboard industry from corporate to skater owned with a do-it-yourdelf punk attitude. Steve's antics and entrepreneurial impact on the skateboard business are hig and have ultimately had a significant impact on broader mainstream culture. Steve Rocco the controversial godfather of street led a cultural revolution during the early 1990's toppling the corporate giants who controlled the skateboard industry and ushered in the most degenerate savage innovative and entertaining... era in history of skateboarding. For better or for worse his legacy shaped skateboarding as we know it today like no other. [show more]
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