John Nada (Piper) is a struggling labourer who drifts into town and luckily scores a job at a construction site. Discovering a box of sunglasses Nada swipes a pair and is shocked to find what he can see through them; billboards demand citizens 'Eat' or 'Sleep' TV shows spout orders at him and some people look rather less than human.
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Nada (Roddy Piper) arrives in Los Angeles, finds work on a construction site and a bed in a homeless camp. He notices the extent to which the people around him seem obsessed with television and obtaining material wealth, and one night, when he stumbles across a cache of special sunglasses, he finds out why. The American middle-classes have been taken over by capitalist aliens who use television and advertising to keep humans docile and ignorant about what is really going on. The sunglasses reveal the aliens as they really are and, with the aid of the glasses and a submachine gun, Nada begins to fight back.
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