A fascinating chronicle of hip-hop, urban fashion and the hustle that brought oversized pants and graffiti-drenched jackets from the New York discount markets to high fashion’s catwalks and shopping malls all around the world. Reaching deep to Southern plantation culture, the black church and Little Richard with a rich mix of archival materials and in-depth interviews with rappers, designers and other industry insiders, the result is a passionate telling of how the reach for freedom of expression and a better life by a culture that refused to be squashed, would, through sheer originality and swagger, take over the mainstream.
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