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The Greatest Movie Ever Sold DVD

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Boundary-pushing Oscar-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: The Greatest Movie Ever Sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film.While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything... in-film.With humor and insight, POM Wonderful Presents: The Greatest Movie Ever Sold unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. [show more]

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Released
27 February 2012
Directors
Actors
Format
DVD 
Publisher
Universal Pictures UK 
Classification
Runtime
87 minutes 
Features
PAL 
Barcode
5050582876857 
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Morgan Spurlock, the man responsible for the 2004 documentary 'Super Size Me', here turns his satirical eye on another of society's most ubiquitous evils: advertising, and specifically the phenomenon of product placement within the film industry. Spurlock sheds light on the process of product placement by setting himself the goal of funding his own documentary through product placement deals with various well-known companies. Contributors include Quentin Tarantino, Noam Chomsky, J.J. Abrams and Donald Trump.

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