Boundary pushing Oscar®-nominated* filmmaker Morgan Spurlock explores the world of product placement in POM Wonderful Presents: The Greatest Movie Ever Sold, a film about advertising; completely paid for by advertising, with brands which are all integrated transparently into the film. It seems like everywhere we go someone is trying to sell us something, but have you ever wondered what goes on behind closed doors? with humour and insight, The Greatest Movie Ever Sold takes you on a journey around the world from Pennsylvania to Hollywood to unmask the marketing... process which ultimateley informs our everyday decisions. Bursting with bonus features, this will be the greatest movie you will ever see! [show more]
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Morgan Spurlock, the man responsible for the 2004 documentary 'Super Size Me', here turns his satirical eye on another of society's most ubiquitous evils: advertising, and specifically the phenomenon of product placement within the film industry. Spurlock sheds light on the process of product placement by setting himself the goal of funding his own documentary through product placement deals with various well-known companies. Contributors include Quentin Tarantino, Noam Chomsky, J.J. Abrams and Donald Trump.
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