Boundary-pushing Oscar-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: The Greatest Movie Ever Sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film.While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film.With humor and insight, POM Wonderful Presents: The Greatest Movie Ever Sold unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions.
Boundary pushing Oscar®-nominated* filmmaker Morgan Spurlock explores the world of product placement in POM Wonderful Presents: The Greatest Movie Ever Sold, a film about advertising; completely paid for by advertising, with brands which are all integrated transparently into the film. It seems like everywhere we go someone is trying to sell us something, but have you ever wondered what goes on behind closed doors? with humour and insight, The Greatest Movie Ever Sold takes you on a journey around the world from Pennsylvania to Hollywood to unmask the marketing process which ultimateley informs our everyday decisions. Bursting with bonus features, this will be the greatest movie you will ever see!
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